515 - CREATIVE CONDITIONS DESIGN BRIEF

 

 

AIM

DESIGN AND DEVELOP A VISION AND BUSINESS CASE FOR AN ENVIROMENT OR SITUATION THAT PROMPTS AND FOSTERS CREATIVE THINKING.

THE BRIEF ASKS US TO THINK ABOUT WHEN AND WHERE PEOPLE ARE MOST INSPIRED AND WHAT ARE THE CONDITIONS THAT BEST ENCOURAGE AND NURTRE CREATIVE THINKING INNOVATION? THE DEVELOPMENT ASKS US TO DESIGN AND COMMUNICATE A VISION THAT WILL INSPIRE AND DELIGHT, WHILST ALSO PAYING ATTENTION TO THE COMMERCIAL REALITIES OF IMPLEMENTATION.  THROUGHOUT THE PROJECT THERE WILL BE CLEAR COMMUNICATION SHOWING HOW A SPACE CAN BE INSPIRING, STIMULATING AND PROMOTE CREATIVE THINKING; HELPING PEOPLE TACKLE PROBLEMS IN A DIFFERENT AND CREATIVE WAY.  CREATIVITY CAN BE UNLEASHED IN A RANGE OF DIFFERENT CONTEXTS AND FIELDS, NOT JUST IN THE TRADITIONAL 'CREATIVE INDUSTRIES'.  DIFFERENT PEOPLE AND PROFESSIONS HAVE DIFFERENT WAYS OF USING THEIR CREATIVE OUTLETS, THIS PROJECT NEEDS TO SHOW THE CONTEXT IN WHICH ALL ASPECTS OF CREATIVITY CAN BE RELEASED, ACCEPTED AND ACCOMMODATED.

DESIGN SPECIFICATIONS

• SMALL SPACE

• 'NOT AT WORK' FEELING

• OUT OF CONTECT

• INSIDE OUT

• ELEMENT OF SURPRISE

SUCCESSFUL DESIGN CRITERIA

• ENVIRONMENTAL AND SOCIAL BENEFIT - HOW DOES THE DESIGN BENEFIT THE ENVIRONMENT AND SOCIETY?

• RESEARCH - WHERE HAS THE RESEARCH BEEN DEVELOPED AND WHO HAS BEEN SPOKEN TO?

• DESIGN THINKING - THOUGHT PROCESS AND INSIGHTS NEED TO BE CLEARLY SHOWN, WHAT JOURNEY WAS TAKEN TO ACHIEVE THE FINAL RESULTS?

• COMMERCIAL AWARENESS - IS THE DESIGN FINANCIALLY VIABLE?

• EXECUTION - THE DESIGN NEEDS TO BE PLEASING AND LOOK AND FEEL WELL PROFESSIONAL

• MAGIC - THERE NEEDS TO BE AN ELEMENT OF MAGIC.  A SURPRISING OF LATERAL DESIGN SOLUTION THAT DELIGHTS.

 

 

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